Call for Book Chapters – ISBN-Numbered International Book with DOI
We are pleased to invite chapter submissions for the upcoming book, with the submission deadline set for 25th April 2026 and the expected publication scheduled on 5th May 2026; we encourage researchers and academicians to contribute their valuable work within the given timeline.
- Sub-Themes
- Editorial Board
- Author Benefits
Suggested Themes and Sub-Themes
The book “The AI-Driven Digital Economy: Marketing and Management Perspectives” aims to explore the transformative role of artificial intelligence in shaping modern business practices, marketing strategies, and management approaches. It seeks to bring together contributions from academicians, researchers, and industry practitioners that highlight innovative ideas, practical applications, and emerging trends in the AI-driven digital landscape.
(The following themes are indicative in nature. Authors are welcome to submit chapters on any relevant topics aligned with the broader theme of the book and are not limited to the areas listed below.)
Foundations of the AI-Driven Digital Economy
Evolution and scope of the digital economy
Role of artificial intelligence in economic transformation
Industry 4.0, Industry 5.0, and smart ecosystems
Data-driven decision making and business intelligence
Digital infrastructure and AI integration
AI in Modern Marketing
AI-powered consumer insights and behavior analysis
Personalization and recommendation systems
Chatbots, virtual assistants, and conversational marketing
Predictive and prescriptive marketing analytics
Social media and influencer analytics using AI
AI in Business and Strategic Management
AI in strategic planning and competitive advantage
Intelligent automation in operations management
AI in supply chain and logistics optimization
Financial forecasting and AI-based decision systems
Risk assessment and crisis management using AI
Digital Transformation and Innovation
AI-driven business model innovation
Digital platforms and marketplace strategies
Startup ecosystems and AI innovation
Integration of cloud computing, IoT, and AI
Big data analytics in organizational transformation
Human Resource Management in the AI Era
AI in recruitment, selection, and talent analytics
Employee performance and engagement analytics
AI in learning, training, and development
Future of work, reskilling, and workforce transformation
Ethical concerns in AI-driven HR practices
Customer Experience and Engagement
AI for customer journey mapping
Omnichannel experience and engagement strategies
Voice assistants and intelligent customer interfaces
Customer retention and loyalty using AI insights
Sentiment analysis and feedback systems
Ethical, Legal, and Governance Issues
Data privacy and cybersecurity challenges
Ethical AI and responsible innovation
Bias, transparency, and fairness in AI systems
Regulatory frameworks and policy implications
Governance of AI in organizations
Sectoral and Industry Applications
AI in banking, finance, and FinTech
AI in retail and e-commerce
AI in healthcare management
AI in education and EdTech
AI in manufacturing and smart industries
Emerging Technologies and Future Trends
Generative AI in business applications
AI for sustainability and green economy
Smart cities and digital governance
Metaverse, Web 3.0, and digital ecosystems
Future directions of AI in global business
Case Studies and Practical Insights
Real-world case studies on AI implementation
Business success stories and transformations
Challenges, failures, and lessons learned
Implementation strategies and best practices
Managerial implications and real-time applications
Authors are invited to submit their original and unpublished book chapters aligned with the above suggested themes and sub-themes (not limited to them), in accordance with the provided guidelines; the final date for chapter submission is 25th April 2026, and the book is scheduled for publication on 5th May 2026.
Editorial Board
Chief Editor
Dr. N. Geetha Lakshmi
Assistant Professor
Department of Computer Applications
Dayananda Sagar College of Arts, Science and Commerce
Kumaraswamy Layout, Bangalore, India
Associate Editors
Dr. Vedika Sharma
Assistant Professor
Department of Management
Sasmira’s Institute of Management Studies and Research
Worli, Mumbai, India
Dr. Purna Kumar Loksom
Principal Lecturer, Business Management
Birkbeck University of London (Bloomsbury Institute)
United Kingdom
Dr. Mayura Sumit Patil
Assistant Professor
Department of Management and Marketing
Dr. V. N. Bedekar Institute of Management Studies
Thane, Maharashtra, India
Dr. Mohammed Waseeque Sheraz
Assistant Professor
Department of Computer Science & Artificial Intelligence
College of Computing & Information Technology
University of Bisha
Bisha, Saudi Arabia
Author Benefits
Authors will receive the following:
Soft copy of the book
Certificate of Appreciation as an Author
The book will be made available on Amazon Kindle
All publications will contribute to the academic growth of authors, helping them improve their academic scores for future endeavors. If required, authors can obtain a printed copy of the published book by making an additional payment of ₹ 415 per copy.