Effective Questionnaire Design for Academic Research
A working session on building survey instruments that measure what you actually intend to measure — clearly, validly, and without bias.
Participation certificate and the session recording are included for every registrant.
OUTPUT
OF THIS
SESSION
The Instrument Is the Research
In empirical research, a questionnaire isn't paperwork attached to a study — it is the measurement instrument. Every statistic, every conclusion, every recommendation a study makes traces back to how the questions were originally asked.
A poorly designed item introduces bias silently. Leading questions skew responses, ambiguous wording adds noise, and weak scales quietly undermine the validity a whole study depends on. Strong questionnaire design is what separates data you can defend from data you can't.
This session focuses on that gap — the practical craft of turning a research question into an instrument that actually measures it.
What This Session Covers
Built for Anyone Designing a Survey
Led By Dr. Nitu Maurya
Dr. Nitu Maurya leads this session, walking participants through the practical craft of building a questionnaire — from a first rough draft to a piloted, analysis-ready research instrument — with a focus on the mistakes that quietly undermine data quality in academic studies.
Everything You Need to Register
Reserve Your Spot for 11 September
Join live on Zoom and leave with a questionnaire framework you can apply to your own research the same week.
Participation certificate and session recording included for all registrants.